Ben Staples

Mar 24, 2021

4 min read

Three Things to Keep In Mind When Running eCommerce AB Tests

Photo by Michael Longmire on Unsplash

Originally published on

Scientific based AB testing is a skillset critical to any eCommerce Product Manager. There is a lot that can go wrong with AB tests. A few weeks back I published an article about the novelty effect; a risk you can run into when not looking at either the length of time you’re running your test for, or the distribution…