Three Things to Keep In Mind When Running eCommerce AB Tests
4 min readMar 24, 2021
Originally published on www.Ben-Staples.com
Scientific based AB testing is a skillset critical to any eCommerce Product Manager. There is a lot that can go wrong with AB tests. A few weeks back I published an article about the novelty effect; a risk you can run into when not looking at either the length of time you’re running your test for, or the distribution…